AD Men Origins




On the first day of school, our teacher gave us homework to make tour books on our hometowns. For the time being, she asked us to introduce ourselves and highlight our tourist attractions. Most of the students were from countries like England and lived in places like Beverly Hills. Everyone applauded after every student’s brief presentation.

Everyone’s mouth dropped when they found out I lived in The South Bronx.

The teacher turned pale face and almost fainted. A few minutes later a rich student from Switzerland quietly got up and moved to another seat.

I had a marketing problem.

In other words, I was ethnic profiled at NYU.  Also the kids were mean to me!

They made my homework Mission: Impossible.

“No can’t go out with you,” said a polite Japanese girl. “You poor! You South Bronx!” Her words cut me deeply and her laughter made my face redder than the rising sun over her country. I felt like 007 betrayed by a geisha who let in thugs to open machine gun fire, as he lay in bed in the opening scene of You Only Live Twice. “Well, at least he died on the job,” said a British investigator. I loved escaping into memories of movies when I couldn’t deal with reality. This was life after high school.

Still I began to dream of a way to draw tourists into my town with The Big Idea.

I began to spend hours at the computer lab working with exciting programs like Adobe, Lumina and Word. They helped to formulate a strategy. I was going to put citizens from our town like Al Pacino, Colin Powell and now Supreme Court Justice Sonya Sotomayor on police line-ups with the headline Take Another Look At The South Bronx.

And since The Bronx is the only town connected to the mainland, I was going to capture The American Spirit to the tune of The Magnificent Seven. I imagined riding with them on horses into Yankee Stadium for a homecoming ballgame. This is the new Public Image of my town: IN YOUR FACE! Who am I? I’m not Spider Man breaking his butt on Broadway. I’m a prisoner of my childhood dream for The Global Village.

Let go, said a voice. Use The Force.

I experienced an academic second wind at the university from a Big Bang of so many ideas.  Then I was held down on the holy grounds of higher education and had my memories wiped by a neo Nazi.  The plug was pulled out on my brain. My 2001: A Cyber Space Odyssey began when Win95 reactivated A.I in the year of XP.  Read A.I as Amazing Imagination (more important than knowledge according to Albert Einstein.)

This is Bronx, Baseball and Beyond Tron Legacy!

Seriously, this really happened.

Well, I got to go now. I only get 15 to 45 minutes of computer time at The NYPL, my childhood Fortress of Solitude that helped make a six grader’s wish of living life like A Great American Novel, one like the science fiction of a Great Comic Book, come true.

To Be Continued


“Don’t let them tell you who you are. You tell them who you are,” said Charlie Rose at a commencement speech at some university I never graduated from and yet I did.

Yes, I did.

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